Hey, welcome back to The One Person Startup. I've been reflecting a lot on the past 12 months of my journey, and realized how I almost gave up on becoming a creator. I was trying month after month, for nearly a year, and nothing was working. I wasn't getting any attention on social media, and I wasn't making any sales like other creators were promising. Just last year, I decided to do things differently. To go about building this little one person startup business the right way. So, I'm going...
9 days ago • 6 min read
Hey, Welcome back to The One Person Startup I been working on a brand new version of the 5-Step Product Marketing Blueprint and I want to say, I put a ton of value inside of it just for you. And don't worry, this isn't something I'm going to sale you on, it's a free product I'm giving just to you simply for being a member of the newsletter. This is an absolute beast of a guide. It's currently at over 4 thousands words, because it's packed with tons of content that's going to help you sell...
24 days ago • 5 min read
Hey, Welcome back to The One Person Startup It’s been a while since the last broadcast, but as you already know, being a creator is not that easy. There’s tons of work that goes into creating and building your one person startup business. Life doesn’t just stop and wait for you to build something. It keeps going, bills keep piling up, family birthdays come around, the holidays, your job schedule, your health, and everything else. That’s why I spent the last few months automating as much of...
29 days ago • 2 min read
Welcome back to The One Person Startup Today, were talking about systems and passive income. Everything you do for your business contributes to building out a system that helps you reduce the time spent working at the business. So, let’s talk about what passive income really is and what to expect. Make money while you sleep, work whenever you want, and spend the rest of your time doing what you love. That’s what every creator wants from selling digital products—passive income. But here’s the...
4 months ago • 5 min read
Welcome back to The One Person Startup When I first started selling products and giving away lead magnets, I didn’t have any funnel in place. I was just cranking out content as fast as I could, relying on the Twitter algorithm to put me in front of people, and hoping they’d click their way to the one product I had mentioned. Here’s what my funnel looked like back then: See my social post Click link → landing page Click CTA → checkout page Click buy → thank you page Done No follow-up emails....
4 months ago • 6 min read
Welcome back to The One Person Startup I used to think writing was just about getting attention. You know, post a clever tweet, write a blog, maybe toss in an email or two, and you’re done, right? But the deeper I got into selling my products, the more I realized writing is the backbone of everything in product marketing. It's not just about the quick hits—it’s about guiding people through the entire journey, from “I’ve never heard of you” to “I’m ready to buy.” At first, I didn’t realize how...
5 months ago • 5 min read
Hey, Welcome back to The One Person Startup Last week, I spent a few hours crafting some lead magnets to help grow my audience by over 500 new follows and over 200 new email subs. I normally link them on my landing page, in blog posts, emails, and my bio on X (Twitter), but honestly, none of those methods work as well as giveaways. I know there's a bit of controversy to running giveaways, but once I thought about it, I wondered how different are they from having a lead magnet on your landing...
6 months ago • 4 min read
Hey, Welcome back to The One Person Startup When it comes to product marketing, social media is just the tip of the iceberg. You still have plenty of other forms of marketing your product, like blog writing, podcasting, and video marketing on platforms like YouTube. In today’s newsletter, we’re diving into a crucial aspect of content creation: crafting headlines that not only capture attention but also attract your ideal audience who are ready to take action and buy your products. The number...
7 months ago • 3 min read
What I Learned from Creating My First Online Course With Kajabi Kajabi is not the cheapest option for creating courses. I’m going to put that out there first if you were wondering. I won’t have you wait through an entire article to learn that fact. I have looked, at and compared all the platforms for hosting online courses, and I can tell you, that I will stick with Kajabi even though it is the most expensive option. If you’re interested in why that is, you can comment below, and I’ll share...
10 months ago • 6 min read
