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Building an online business sounds like a simple thing to do in theory—grow an audience, create a product, and make sales. But actually making it happen? That’s a whole different story.
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\nWhen I first started, I had no system in place. I was randomly posting content, throwing together digital products I thought people wanted, and hoping something would work. Sometimes I’d get a few sales, but most of the time, nothing happened. It wasn’t until I broke everything down into four phases—researching, building, testing, and scaling—that I started seeing real results.
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\nNow, my system brings in thousands of leads every single month, and I’m going to walk you through how I built it over the course of nearly a year.
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\nBefore I started creating content or selling anything, I spent three months studying what actually works. I didn’t just watch what big creators did though—I analyzed why they did it.
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\nHere’s what I discovered:
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\nMost people skip the research phase and jump straight into creating. This is a mistake because they don’t know what they need to build and who they are building it for. By studying what works, you’ll save months or years of trial and error. You don’t want to find out five months later that no one wants the products you spent several more months building. That’s a whole year of building and marketing a failed product.
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\nOnce I realized what was working and what my target audience wanted, I had a solid strategy of what I needed to do. This is where I spent the next three months creating digital products (both free and paid) and building the marketing funnels.
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\nThis is what I learned:
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\nCreating content, products, and marketing became so much easier because I had a clear understanding of what I needed to do based on the research phase. Instead of guessing, I knew what to create and how to position it. I knew what words to use, and how to phrase things. I knew the exact problems my audience had, and how they explained it. Every question they asked was another insight that made marketing so much easier.
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\nNow it was time to put everything to the test. Everything I learned from the research phase and everything I built in the creation phase. I put it all together and spent 90 days running experiments on content, funnels, and sales strategies.
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\nThis is what I learned:
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\nFor the first 30 days of testing my new system, nothing seemed to work. It’s like everything I did was a complete failure. At times, I felt like giving up and scrapping the whole system and starting all over. But I kept adjusting, kept refining, and eventually, the system started running on its own. My content was getting leads, the messages were converting, and the entire marketing system was bringing in money. Everything was hitting and I was so damn happy that it finally started to work.
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\nOnce I knew that my system worked, I knew it was time to scale it up. I was dribbling out content, and had mediocre landing pages and copywriting. The email marketing wasn’t very good at all, but I didn’t want to spend too much time on it without knowing the system at least worked. But now, I knew I had to polish it up because it did work.
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\nHere’s how I’m doing it:
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\nAt this point, the hard work was done. Everything was built, and now it's just about repeating the process that works and making it better as I go. You don't need to make it perfect the first time around, you just need to make it good enough. The moment you find success, you have to analyze why it worked and test other areas in your marketing to see if it works there too. You have to optimize the entire funnel—from social media content to landing page copy, images, and the actual product you're offering. The scaling phase is all about making it incrementally better than before, easier to run, and running the system as often as you can to scale your business.
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\nIt’s hard to know what needs to be done when your in the middle of creating and testing. You’ll second guess yourself so many times, and you’ll want to change things up based on gut feelings rather than data driven decisions. But, in hindsight, this is what I learned.
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\nMost creators fail because they quit too soon.
\nThey post for a month and give up when they don’t see results. They launch a product and abandon it when it doesn’t sell right away. They run a few lead magnets and think, “This isn’t going to work.”
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\nBut the truth is—you just have to keep cranking the engine until it starts running.
\nSuccess isn’t about getting lucky on the first try, it’s about testing, improving, and repeating until the system starts working for you.
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\nIf you’re serious about building an audience and a business that actually makes money, focus on researching, building, testing, and scaling. And if you want to see the system I use and learn how I get followers and leads every single month, you can access the video for free here →
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\nRemember, don’t give up just because things don’t work right away. Keep refining, keep building, and keep testing. It’s just a matter of time before you build something that works for you.
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\nBest of luck to you.
Amado Aguilar
\n | \n The One Person Startup\nFounder, Amado Aguilar \n | \n
\n | \n 113 Cherry St #92768, Seattle, WA 98104-2205 Read the Marketing Blog here \nBrowse the product store here \n | \n\n |
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