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I used to think writing was just about getting attention. You know, post a clever tweet, write a blog, maybe toss in an email or two, and you’re done, right? But the deeper I got into selling my products, the more I realized writing is the backbone of everything in product marketing. It's not just about the quick hits—it’s about guiding people through the entire journey, from “I’ve never heard of you” to “I’m ready to buy.”

At first, I didn’t realize how writing connects all the dots. It’s not just one-off pieces of content but part of a bigger picture that pulls people in, keeps them engaged, and ultimately, gets them to hit that “buy” button.

I’ve learned a lot from writing for each stage of the sales funnel, and it has changed the way I approach marketing my products. So, here’s what’s been working for me.

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The Power of Grabbing Attention Early

When I first started writing content to get my name out there, I thought the goal was just to grab attention. But attention doesn’t mean much if you don’t do anything with it. So, I started thinking about writing as a way to guide people through this entire process.

Early on, I realized that writing for the top of the funnel was all about helping people understand that they even had a problem in the first place. It wasn’t about pitching my product—it was about starting conversations and being helpful.

For me, that meant writing blog posts or social media content that solved tiny problems. I wasn’t selling anything directly. I was just talking about the common issues I knew my audience was facing and showing them I could help. And weirdly enough, this built trust way faster than I thought.

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Earning Trust in the Middle of the Funnel

Once people were reading my content, I had to figure out how to keep them around. This is where my writing shifted. It wasn’t about getting vanity metrics anymore. It was about showing people I could actually deliver.

I started writing longer, more in-depth posts, and it made a difference. Whether it was a detailed blog or a value-packed email, I stopped skimming the surface and started diving deep into real solutions. I wasn’t just talking about the pain points anymore—I was giving them actionable stuff they could use right away.

I noticed something interesting here: the more I gave away free stuff, the more people trusted me, and the more they wanted to know about my paid products.

I asked myself, what did I do differently? What was working? These are a few points I learned were working out for me:

• Telling stories,
• sharing real-life examples,
• and making sure I offered something practical in every piece of content.

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Closing the Deal Without Feeling Salesy

Now, this is where things clicked for me. By the time someone made it to the bottom of my funnel, I realized that writing wasn’t about pitching anymore. At this point, my audience knew they had a problem, they knew I could help, and they were ready to buy. But the way I wrote at this stage had to be different.

I started using a more direct tone, reminding them of what they were struggling with, and how my product could solve their exact issue. But I kept it conversational—like I was giving advice to a friend, not pushing a sale.

One of the biggest things I’ve learned? Your audience already knows what they need, they just want to feel confident in buying it from you. The right words can make that happen without being pushy.

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Keeping the Conversation Going After the Sale

I used to think that once someone bought from me, my job was done. But, I quickly realized that keeping customers engaged was key to long-term success. Writing didn’t stop after they hit “buy.”

What I started doing was sending follow-up emails—not just the generic “thank you for your purchase” stuff, but real value. Tips on how to use the product better, behind-the-scenes insights, or even bonus content they didn’t expect.

And guess what? That kept people coming back. They’d reply to those emails, ask questions, and even buy again when I launched something new. I realized that keeping customers in the loop and continuing the conversation made all the difference in building a loyal audience.

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Writing Changed Everything for Me

Looking back, I can see that writing has been a game-changer in my business. It wasn’t just about getting attention or making sales—it was about guiding people through each step of the process and making sure they felt understood and supported.

Writing at each stage of the funnel has allowed me to build relationships with my audience, earn their trust, and keep them engaged long after they’ve made a purchase. And that’s what’s been working for me.

If you’re out there struggling to sell your products, I get it. But if you start thinking of your writing as more than just content, and more like a conversation that pulls your audience through a journey, you’ll start seeing real results. That’s what I’ve learned, and it’s been a game-changer for my business.

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See you next time

Amado

The One Person Startup Founder, Amado Aguilar

113 Cherry St #92768, Seattle, WA 98104-2205
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